For Love and Lemons!

For Love and Lemons...
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... There has to be something gorgeously personal about this label with a name like that, right?

For Love and Lemons is my new favorite find!! This "Southern California based lifestyle brand" has some of the most unique and gorgeous designs...

This brand, founded by Gillian Mahin & Laura Hall, got it's name from when these two soul sisters started their VERY first business - a Lemonade Stand! But as they say on their site, it was less about the lemons and more about the love... Now you have to know how much passion and love goes into this fashion label!!

Now that you know a little more about them, let's Que their Spring 2012 Collection:

DAY TRIPPER

Yet again, playing on the "Festival Boho Chic" Style, but with a little difference...

When you look through their lookbook, you notice a very definite transition. Now I'm not sure if they planned it this way, but it seems work pretty well! The lookbook almost tells a story of a girl going through different "phases" of her wardrobe so to speak... We start out seeing a very cute American-type girl next door in her whites, browns and florals... Lots of brass and turquoise jewellery and little flower headbands really take these few looks back to that almost "Red Indian" feel.

She then goes through a bit of a 60's / 70's feel, noticeable by the silhouettes of the garments. This seems to the the middle ground between the first phase and the third... (the 3rd being my favorite of course) The Grunge Rocker.

Shifting into her 90's vintage grunge girl look, I absolutely LOVE the black cut-out dress, the little lace shorts, the black floral bustier and her smokey sexy makeup. All the while, her wide-brimmed hat and brown boots with the brass and turquoise jewellery tie this entire lookbook together beautifully.

I've put only the styles below that I love, but please do go to their site
and check out the rest from this amazing collection, as well as a few past collections too!!

Spread the love and Enjoy!!

xo

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