TOYBOY DESIGNS...
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... Another AWESOME local brand straight outta Jozi,
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... Another AWESOME local brand straight outta Jozi,
(or Johannesburg, South Africa for my
international readers...)
some of you might already find this name familiar,
others might have seen it been mentioned in my last post about "Scrabbyl", and others
might already be pretty familiar with this label already.
So what is Toyboy all about? Well as the name suggests (but only slightly) this is a brand that specializes in Lego based accessories and decor. Hendrik (founded and maker of Toyboy) could kind of be considered the brother of Margaux Lange... hehe!
others might have seen it been mentioned in my last post about "Scrabbyl", and others
might already be pretty familiar with this label already.
So what is Toyboy all about? Well as the name suggests (but only slightly) this is a brand that specializes in Lego based accessories and decor. Hendrik (founded and maker of Toyboy) could kind of be considered the brother of Margaux Lange... hehe!
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| This is Hendrik! |
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| And this is just a little bit of a peek into Hendrik and Reynier's mind tank.... :D |
Lucky for me I got a
small interview with the Toyboy brain itself... If you're a young
entrepreneur in South Africa at the moment, this might be of some use to
you..... if not? Just enjoy getting to know a little more about this
beautiful brand:
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1. Hello there ;) As my very first question, you're probably going to
see this one coming... Where do you draw your inspiration from for your
designs?
I get my inspiration
from my love for designer, Jean Charles De Catelbajac and also from
cartoons and animations. I am still a kid at heart and i love playing
with toys and collecting them! I also love colour as i find the world to
be rather grey sometimes and it needs more POW now and then!
2. Toyboy must have taken a while for you to get things up and
running. How long have you been doing this for, and is it the only thing
you do? Do you have any other hobbies or things you're involved in?
Toyboy
Designs is still a baby and has been established for nearly a year come
July. But due to the nature of the items it grew really fast in the eye
of the media. Toyboy Designs is and all round design based company.
Managing it takes all of my attention at the moment as i am handling the fashion design, decor, styling, events and photography side and my business partner, Reynier Krause is handling the Furniture and Interior design side.
The furniture and clothing range is currently in prototype phase but will be released to the media soon.
Toyboy is also having an event at the woods in JHB Newtown on the 29th of June named Toybox.
3. What was the biggest challenge for you involving starting up a local
fashion brand?
Getting the name out there and finding stockists. Ive managed to get Toyboy Designs
published in a few magazines but it wasn't an easy task. We are still
searching for more stockists as we are only stocking JHB
and Pretoria at the moment.
4. I see on your site it says "(Contact) to order your
custom design"... What's been the most interesting or weirdest thing
anyone's wanted to order from you?
I had an order to design a Disney Goofey face necklace once and also a bulk order of Star Trek brooches for a trekkies party.
5. Where do you aim to move your brand in the future? Where do you see everything going?
Id like to have a
Toyboy store, locally and overseas that range from clothing,
accessories, art, decor and just amazingness and also to make the name
toyboy designs knows as a name for styling, photography, creative
direction and of course amazing events
nationally.
6. Social media-ness is seemingly becoming uber
important, especially for small local brands. Let us know ALL your deets
and where people can find you online?
My facebook page is kept very active with all details and invites to Toyboy hosted parties:
on twitter: toyboy_designs
and then online at www.toyboydesigns.com
and at 072
369 0190!
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And LAST but not least, visit
the brilliantly designed TOYBOY website to see
more products (and also to see
a well-designed website ;) )
>>TOYBOYDESIGNS.CO.ZA <<
