Thursday 17 May 2012

Goodbye Innocence - Italian Teen Brand Ad Campaign

Good-bye Innocence...

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... So, being from "Deepest Darkest Africa" and all that, I'm always keeping an eye out
on international brands that draw inspiration from my country... And this one is AMAZING!

SASCH SHS's Ad Campaign for their teenwear features 
"Safari Girl" and "Safari Boy" in a seemingly Coming Of Age scenario, and us from South Africa know how fitting the "African Bush" scene is with regards to coming of age etc...

So, here we have Safari Girl and Safari Boy, with all the various carcasses of their childhood selves, set out around them like trophies... 

(My FAV beign the Hello Kitty skull..... gimme!!)

These two perfectly assembled shots are so powerful in their own right, and reminds me so much of myself when I made that transition from child to teen and swopped my MyLittlePonies for black eyeliner and heels... There is a very personal and powerful message behind these images that perhaps would be more understood by the older viewer than the teen itself?

This print campaign was actually listed in the finalists for the outdoor category at the London International Awards 2008, with Safari Girl winning a Gold statue in the print category, rightfully so. It’s just so beautiful and perfectly executed.

So, without further adieu... Let me present to you, the finest teen wear ad campaign EVER:

Enjoy!!

xo

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CLICK HERE to see Large Version of Safari Boy
 

CLICK HERE to see Large Version of Safari Girl

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